Saturday, February 7, 2009

Diamond Nexus Labs Keeping It Green for Miss Universe

This year’s official jewelry sponsor of the Miss Universe, Miss USA, and Miss Teen USA pageants will be Diamond Nexus Labs, the world leader in lab-created precious gems. This is part of NBC Universal’s new “Green is Universal” initiative. So this year, the winners will be crowned not with diamonds developed over millions of years within the earth’s crust, but, instead, with diamonds generated in much less time in a laboratory. According to Gary LaCourt, CEO of Diamond Nexus Labs, “We are honored to be creating these prestigious crowns and we stand with and congratulate the Miss Universe Organization and NBC in their bold venture in creating a greener world.”

Diamond Nexus Labs is the creator of the world’s most technologically-advanced man-made gemstones. They are synthesized in labs using only environmentally-friendly processes, making the labs inherently conflict-free. The stones they make are nearly-perfect matches to the finest D-color, internally flawless diamonds, but cost far less than natural diamonds. The company also synthesizes cultured rubies, emeralds, and sapphires. They are hoping this helps to reduce the effects that natural diamond mining has on the environment. Diamond Nexus Labs focuses on the idea that all diamond mining involves some level of human suffering and [more...]

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