Saturday, February 7, 2009

I do now I don't

A new website caters to people who want to sell their engagement rings – after their relationship has gone sour.

IdonowIdont.com is a unique action site that connects the brokenhearted with those who are looking buy engagement rings (and other jewelry) on the cheap. Users sell their engagement rings via online auction.

Founder Josh Opperman started the site after his fianc? of three months dumped him. When she moved out, she took all her stuff – except for the engagement ring.

Opperman tried to sell the ring back to the original jeweler, but the jeweler presented him with a “staggeringly low” offer. That’s when Opperman decided to start the site, which he co-founded with his sister Mara.

IdonowIdont.com is not just any other auction site. After a purchase is made, the engagement ring (or other jewelry item) is inspected by a GIA-trained gemologist. Once the gemologist confirms that the item is indeed as-described by the seller, the funds are transferred from the buyer’s account.

The most interesting feature of IdonowIdont.com is the small box on every item page entitled “This Item’s Story.” A seller offering a $9,000 engagement ring writes about his failed relationship and why his girlfriend left him; another engagement-ring seller writes a note to all the other recently-dumped males, telling them “don’t worry, life moves on.”

And it did, at least for Opperman. He’s now happily married.

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